Websites for florists.
What's in season this week is the whole offer. Show it, don't bury it in a catalog.
today, first month free, then $99/mo for 3 months ($149/mo after)
Wildflower & Stone, one of our 30 designs.
A cream-and-sage editorial layout built around weekly seasonal availability rather than a fixed catalog. A house-built design template — not a client's site.
Wildflower & Stone
Florist / Apothecary
This isn't a generic template with your name swapped in.
Florist websites tend to fail in one of two directions: either a static catalog of arrangements that never changes, so it stops matching what's actually available, or a generic template that could belong to any florist in the country. The strongest florist sites lean into what's actually true about the business — what's in bloom this week, what's grown or sourced locally, and what makes the arrangements distinct from a supermarket bouquet — and treat that as the main content, not an afterthought below a generic hero banner.
Weddings and events are usually the highest-margin part of a florist's business and deserve their own clear path — a way to request a consultation and understand how far in advance to book, without needing real client photos, which this kind of site correctly never asks for. Day-to-day retail traffic, like a bouquet for pickup or a standing weekly order, needs a much simpler path: what's available now, and how to get it, without wading through wedding-package copy to find it.
Built for how florists actually get hired.
Weekly-availability framing
Built around 'what's in season this week' rather than a static catalog that goes stale the moment inventory changes.
Local-sourcing language, given room
A dedicated place to say what's grown or sourced nearby — a real differentiator against wire-service competitors.
Wedding and event path, separated
A distinct inquiry flow for the highest-margin work, separate from day-to-day retail browsing.
Quiet, editorial restraint
Hand-drawn dividers and an all-italic nav instead of the loud, crowded layout most florist templates default to.
Pick the design. We build the site.
Wildflower & Stone — one of our 30 designs — is the florist demo: cream, sage, and dusty rose, Cormorant Garamond type, and a structure built around weekly availability rather than a fixed product catalog.
- Step 1
Pick your design
Choose the design shown on this page or any of the other 29. They're all the same price.
- Step 2
Send us your content
One worksheet: business name, services, hours, service area, and any photos you have. No photos yet is fine.
- Step 3
We build it
We put your content into the design, set up your domain, SSL, and hosting, and send you a preview link.
- Step 4
Live in 24 hours
Approve it and it goes live. On the subscription plan, edits after launch are unlimited.
First month free, then $99/mo for 3 months, then $149/mo. Cancel any time.
- Pick the florists design shown above, or any of our 30
- We swap in your content within 24 hours
- Hosting, SSL, backups, and unlimited edits included
- 30-day money-back guarantee
Questions florists actually ask.
- We don't do weddings, just retail arrangements — is half this design wasted on us?
- Not at all — we'd drop the wedding and event path entirely and put the full weight of the page behind weekly availability and standing orders, which is most of what this layout is built to do anyway.
- How do we update what's in season?
- Email us the change — a new weekly drop, a sold-out item, a seasonal shift — and it's live same-day under unlimited edits. No login or CMS training required.
- Can we sell dried arrangements that ship nationally alongside local pickup?
- Yes — the site can clearly separate 'pickup from the studio' from 'ships anywhere,' which matters since dried botanicals and fresh bouquets have completely different fulfillment expectations.
Your florist site can be live tomorrow.
$99 to start. We build it around the florists design shown above — or any of our 30. Live by tomorrow morning.